Category Archives: Brightoneers

The ethical supermarket for EVERYONE

How do you fancy helping a bold new kind of supermarket show the big ones how it Should be done?!!

Unit 1, 20-21 York Place, Brighton BN1 4GU.

hiSbe Food Pilot Store
Unit 1, 20-21 York Place, Brighton BN1 4GU.

We’re hiSbe Food CIC and we think that after 50 years of doing their thing, the big supermarkets have become out of date and out of touch with people. It seems they’ve got carried away with what their shareholders and directors want, instead of doing what’s right for their customers, they’ve been putting profit before people and they’ve got so big and powerful that what they do affects our health, our communities, workers and the planet.

Look at the recent horsing around with our burgers! Supermarkets are almost entirely responsible for the food we buy, but how can we trust them to do the right thing with our food when they don’t even know what’s in it…?

Maybe the big supermarkets think that food is just another business and it’s not up to them to help people make good shopping choices, but we disagree. We think supermarkets need to upgrade for the 21st century and find ways to help everyday people afford food that’s been produced in a healthy, responsible and sustainable way. That’s just how it Should be!

hiSbe stands for how it Should be and If you agree with us, maybe you would like to help us get our ethical supermarket started. Our plan is to open a pilot store in Brighton at Unit 1, 20-21 York Place, Brighton BN1 4GU. We’ll run it the hiSbe way and see what shoppers think of it. If it takes off, we’ll open more stores wherever communities tell us they want them.

Anyone and everyone can help us finance our Pilot Store through Buzzbnk, from as little as £10 to up to £500. See for details.

For investors of larger amounts, we are also gratefully accepting loans. If you would like to consider lending hiSbe money, please email us at

Twitter: @hiSbe_Food #hisbe4brighton

Facebook: hiSbeFood

Our first week of Brightoneering

Last week was the first full week since we launched The Brightoneers with a tweet. Here’s what’s happened since:

  • We’ve had some clarity about what The Brightoneers actually is. It’s a network of people (rather than organisations) that have a shared vision for the local economy and want to take practical steps using business to realise it. This network will spawn new projects, businesses, events and collaborations to make the vision a reality.
  • 50 people have now signed up for the free networking event and launch party in January – a real critical mass of people. This is the first event of its kind, bringing people together who share a vision for a pioneering new local economy in Brighton, so please come along if the vision resonates with you.
  • Some people didn’t really get it which is to be expected, so Tom wrote his personal story about why he started The Brightoneers and what he hopes it will do.
  • Getting the vision out into the wild has attracted the attention of local government and politicians, who have been very positive. Tom and Pete are meeting with people from Economic Development this week and Tom is meeting MP Caroline Lucas in January to talk about The Brightoneers and gain support for the vision. I’d personally love to work with politicians from all parties on this – The Brightoneers is not wedded to any particular party.
  • Dave was over at the launch of The Bevy – a community owned pub in Bevendean. You can buy shares in the pub (how cool!) from £10 here.
  • hiSbe (How it Should be) – a perfect example of The Brightoneers approach to business were featured in The Argus. Tom has been giving them some help and support.
  • We’re starting to look at how we can bring more next generation thinking into business education in the city – from schools right up to the universities.
  • Tom is using his connection with WorldBlu to investigate how workplaces across Brighton can be more democratic. Democratic principles are a key part of realising the vision.
  • Sven is particularly interested in using a cooperative business approach to help the housing problem in the city, and is working on some early stage ideas for this.
  • We’ve started working on a new website that will be much more decentralised because at the moment it’s too centred around a couple of people which isn’t a true network. The new website is likely to be much more social network and/or wiki-based so it can be used as an online platform to enable collaboration.

How about you? Please tell us in the comments what you’ve been up to that’s working towards the vision, or share ideas and questions about what should happen next.